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Report: Inter To Announce New Shirt Sponsor

Several reports from Italy suggest that Inter Milan have found a replacement for its previous shirt sponsor, Pirelli.

The tyre manufacturers had been in a relationship with the Italian club for twenty six years, making them one of the longest serving shirt sponsors in Europe, but both parties decided to discontinue the relationship upon expiry of the contract last month, although Pirelli has said that they’ll continue to be involved with the club in a different capacity.

The deal between both parties was reportedly worth around €10 million but the current Serie A champions wanted more due to the recent growth in the club’s brand which culminated in a first Scudetto win since 2010.

Inter was hoping to generate around €30 million per year from a new shirt sponsor, but problems that came up due to the Covid-19 pandemic meant that they had to settle for a lesser amount.

Gazzetta Dello Sport and Sky Sports Italia report that a deal is close to completion with American platform, socios.com. The deal is expected to cost around €20 million per year but the duration of the contract remains to be seen.

Inter could also have an existing partner at the back of the shirt. Lenovo could offer up to €10 million for that slot, a figure that should bring the club’s shirt sponsorship figure up to €30 million per year.

Socios.com is an American platform that promotes fan engagement with the aim of bringing fans and clubs closer. The company recently became shirt sponsors for La Liga side, Valencia, and could be appearing on many other shirts in future.

There could yet be twists before the deal is complete but if everything goes as planned, the deal should be completed next week before Inter’s preseason trip to Florida.

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