Inter Milan Could Debut New Shirt Sponsor At The Derby della Madonnina
Written By Onyeka Daniel
As soon as the international break is over, it will be back to club football and for the Italian Serie A, there are some exciting fixtures coming up, including Juventus vs Lazio, Fiorentina vs Atalanta, but the star match remains the Milan derby between Inter Milan and AC Milan.
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Two city rivals that will fancy their chances of winning the title after a summer of recruitment. Apart from being against two rivals, it is also a top of the table clash as the two are the only team left that is yet to drop a point after three games.
Apart from the beautiful football that will be on display from both sides, Inter, who will be the designated home side for this fixture, even if they both play in the same stadium, the stadio Giuseppe Meazza, could reveal their new back shirt sponsor during the derby della Madonnina.
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This season for the third time in a row, Inter have started the campaign with a different shirt sponsor than last. The Nerazzurri’s kit sponsorship situation has been anything but stable since the end of their longstanding partnership with Pirelli at the end of the 2020/21 season.
The following season, they had Socios.com as their main shirt sponsor. The Nerazzurri were one of a number of clubs to partner with Socios who have entered into the football industry over the past couple of years.
Then, last season cryptocurrency company DigitalBits replaced Socios on the Nerazzurri’s shirt, who had already been the main shirt sponsor for Inter’s Serie A rivals Roma. However, that partnership didn’tend well.
The cryptocurrency company was unable due to pay a large amounts of the money they owed to Inter, due to a financial crisis of their own. In the end, both Inter and Roma removed DigitalBits’ logo from their respective shirts in response to the nonpayment issue.
At the end of last season, Inter entered into a short-term partnership with US-based streaming service Paramount+. The streaming service was Inter’s main shirt sponsor for just the final two matches of the season.
One was the last Serie A match against Torino. The other was, much more lucratively of course, the Champions League final. As part of that agreement, Inter were to keep Paramount+’s logo on their shirts for this season as well. However, the logo would be moved to the back of the shirt from the front.
The initial agreement was that Paramount+ would replace Lenovo as the back sponsor for Inter’s shirt. But instead, over the summer, the Nerazzurri entered into a new agreement with Paramount+. The streaming service has stayed on as Inter’s main shirt sponsor.
This has meant that the Nerazzurri have gone in search of a new back shirt sponsor. And according to a report from Italy, the Nerazzurri have identified one, and are close to revealing the new back shirt sponsor, and the logo could even make its debut during the Milan derby next weekend.
Meanwhile…
Inter goalkeeper, Yann Sommer has reflected on his transfer to Inter and his early impressions of life in the Italian topflight. The 34-year-old Swiss goalkeeper joined the Nerazzurri from Bayern Munich last month, arriving in a deal worth around €6m.
He was brought in to replace Andre Onana as the number one in Simone Inzaghi’s squad following the Cameroonian’s sale to Manchester United. Sommer has looked strong in the early stages of his Inter career, keeping three clean sheets in his first three outings.
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He is contracted to the club until June 2026. Speaking in an interview, Sommer first reflected on his time at Bayern Munich and his transfer to Inter last month. “At Bayern Munich it was a new, but very valuable and successful experience. Now I’m at Inter and I am the number one, that changes a lot. Inter were waiting for me, the feeling is good. People already know me from the World Cup qualifiers.”
The 34-year-old then spoke about his relationship with goalkeeping coach Gianluca Spinelli. “The relationship is very good. With Spinelli I work mainly on strength, explosiveness and passing.” Finally, Sommer discussed his happiness in the Lombardy capital and his plans for the future.
“I feel great and I want to play football for a long time to come. Milan is a great city and I feel very comfortable at the club, even the people help us. I understand a lot, but I still have some difficulty speaking.” Inter also signed goalkeeper Emil Audero from Sampdoria this summer, bringing him in as the backup following Samir Handanovic’s departure on a free transfer.
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