AS Monaco Announce Partnership Deal With Pioneering Web3 Consulting Agency Rarecubes Until 2025
Written by Olaleye Oluwadamilola
Ligue 1 club, AS Monaco and Rarecubes, a pioneering Web3 consulting agency have announced a one year partnership deal which will take effect from next season until the end of the 2024/25 season in bid to support in the development of a unique and innovative digital platform, perfectly integrated into the club’s ecosystem.
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Ahead of the new season, Monaco have announced that they are now in partnership with Rarecubes which will take effect after the end of the current season as they look to provide new opportunities for supporters.
In time, the aim of this virtual universe, accessible to all and authentified by blockchain technology, is to enable AS Monaco supporters to have access to new opportunities for engagement and interaction with the Club, to enjoy new experiences and to obtain new types of digital items.
In turn as an official partner of AS Monaco, Rarecubes will benefit from dedicated visibility on the lub’s digital communication media.
Rarecubes is a leading technology and creative agency, based in Nyon, Switzerland. Led by industry experts and active since 2016 in fan experiences, collectibles and gamification, Rarecubes is a pioneer allowing its many partners from different industries to benefit from new uses and opens up new horizons in the areas of fan identity, virtual experiences and loyalty programs.
With flagship projects with Team Vitality, Warner Music, SACEM, Real Betis and Parma Calcio among many others, the Swiss company, expert in 3D and innovation strategy, has positioned itself as the leader in operational expertise on cutting-edge technologies, from web3 to AI and immersive experiences.
AS Monaco is a historic club of the French Championship, founded in 1924. With eight Ligue 1 titles, ten national cups and two European Cup finals (Champions League 2004, European Cup winners cup 1992), AS Monaco has one of the most impressive records in French football and a strong heritage.
Simon Rames, Executive Director at Rarecubes said: “We are delighted to partner with AS Monaco to create an innovative platform that will push the boundaries of the digital fan experience.”
“We are closely following the world of Web3 and blockchain, which is constantly evolving at a very fast pace. Rarecubes is a reference in this field and shares, like us, the ambition to be at the forefront of innovation and new technologies. It therefore makes sense to move forward together on this path and we look forward to this collaboration,” Thibaut Chatelard, Chief Marketing and Revenue Officer at AS Monaco stated.
Meanwhile…
AS Monaco academy-trained striker, Lucas Michal has signed his first professional contract with the club through June 2026.
Although he won’t turn 18 until June 22 Lucas Michal has already had a rich career with the Academy, which he has been a part of since the summer of 2020. The native of Ivry-sur-Seine, in Val-de-Marne, began his career at US Ivry before playing for Paris FC and US Torcy.
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